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Lola and the Boys reimagines kids’ fashion as outrageously fun, comfy and totally doable. This fantastically fun brand was born in Chicago in 2016.
Sure, the clothes are cool enough to go from playground to party, but they’re also ultra comfy and high quality—looking fresh season after season, sibling after sibling. And why should the kids have all the fun? There are lots of looks for mamas to match with their littles.
“I want kids to have fun in the clothes and feel good in them, to express their personalities and know that it’s okay to be a little extra.”

19 products